Should People Be Allowed to Use Mobile Phone While Driving?

Should People be allowed to Use Mobile Phone while Driving? These days, mobile phone has become almost a basic necessity. We need a mobile phone everywhere for a faster and swifter communication with rest of the world. Unfortunately sometimes, because of the misuse of mobile phone especially while driving, even the lives of people are at risk. Using cell phones while driving distracts drivers from the road, and drivers need to use all their senses, including hearing, to drive. Since we can't use our sense of hearing for the purpose of driving when we are on our cell phones, many accidents can be caused.Although mobile phone makes our communication easy and fast, it should not be used while driving on the road. In my opinion, talking on a cell phone while driving is an extremely dangerous practice. The idea of allowing the use of mobile phones while driving is relevant because the use of cellular phones has become a necessary part of our modern life. On the contrary, driving requires full attention on road. †Studies show that driving while talking on a cell phone is extremely dangerous and puts drivers at a four times greater risk of a crash† said  president and CEO The National Safety Council Janet Froetscher.Compare and Contrast Driving in the Winter and Driving in the SummerIt causes miscommunication between driver and traffic control. Using mobile phone while driving can cause loss of concentration and as a result a single mistake while driving can lead to injury or death. However, most of all texting and driving should be banned because it can hurt themselves and other too. As technology has become more advanced, more distractions are available for drivers and became more dangerous. Now it's not just a simple conversation or a text message that can distract drivers: it's YouTube, Face book and the New York Times, all competing with the road for the driver’s attention.It can also be said that, while the usage of mobile phone during drivi ng is considered as dangerous, conversing with passengers during driving can be called as equally dangerous. Taking â€Å"hands free† on a cell phone can be considered the same as talking to a passenger while driving. On the other hand, it can be said that while, multitasking during driving seems to be normal, but in reality, multitasking can actually reduce the field of vision while driving.On top of that, another study demonstrates that talking to passengers, as opposed to talking on a cell phone, actually makes adult drivers safer, because passengers help alert drivers to potential driving risks. In addition, recent studies have shown that the use of communication devices can actually impair ones driving, as during communication we are required to give attention to the speaker. In the process of listening to the speaker, many people unconsciously, lose focus on their driving and hence their driving is worse than before.Since all cell phone conversation still required focus ed attention, hands free devices are no less distracting than hand held devices. Another point in favor of the use of cell phones while driving could be that, responsible people who understand the risks involved in using mobile phones while driving and can actually handle this should be allowed to use mobile phones during driving. Even though people might argue about responsible people being allowed to use mobile phones while driving, studies have shown that drivers who are allowed to talk while driving tend to respond less quickly and are much more likely to cause car accidents.Furthermore, driving while using cell phones can be considered equivalent, to a certain extent, as drunk driving because people when drunk become unresponsive and while talking on their cell phones while driving they also become unresponsive, although not as much as drunk people but still enough to be called risky. During driving when people talk on their mobile phones, risk the lives of other people as well as they are distracted from the task at hand. After considering all the above arguments I still strongly believe that, people should not be allowed to use mobile phones while driving.Driving while talking on a cell phone is distracting as it causes many accidents each year. It is a dangerous practice and needs to be outlawed because a lot of people who have gotten into car accidents were found to be on their cell phones when the accident happened. So in conclusion, I would like to state that, laws on preventing drivers to use cell phones while driving should be implemented where there is none and laws should be made stricter where there are such laws. (751 WORDS)

Chilean Copper Mine Collapse Essay

When an unforeseen tragedy comes into a small community, the devastation can cause havoc. The members of the Chilean society found themselves with more questions than answers when word spread there had been a collapse in a local mine. The families of the trapped mine workers and employees affected were in need of guidance. When communicating the messages to Chilean people, awareness of the audience played an important role in ensuring all measures were being taken to save the miners lives. Trapped Miners in San Jose Mine During the summer of 2010, the San Jose, Chile copper mine collapsed trapping 33 miners inside. The employees of the mine, owned by Minera San Esteban Primera, were informed that the miners were trapped at a depth of approximately 300 meters with little to no food, water and oxygen. In the days that followed the initial collapse, a second collapse occurred leaving both rescuers and spectators wondering if the miners were even alive. (Weik, 2010). Considering the Audience It is important to remember the current state of shock, travesty and unawareness of the receivers within the Chilean community following the mines collapse. The families of the victims as well as the employees of the mine are in desperate need of answers and reassurance that rescuers are doing everything in their power to save the trapped miners. The messages relayed to these individuals need to be calm and collective while providing them with the information and details that are attainable at the current time. Government and mine officials also need to prepare to communicate to the employees and public future actions to be taken to prevent reoccurrence of this disaster. Families Potential Needs At the time of this catastrophe, the families of the trapped miners are in need of the most important thing in their lives at that moment, their trapped loved one. The families will need to be provided with a basic understanding of the factors involved with the collapse and what potential outcomes may occur. They will be in need of reassurance and comfort that all actions are being taken to confirm that a positive result will conclude this horrible misfortune. Lastly, it is important to provide the families with a plan in which rescuers are following and explain how the family member’s roles in saving the trapped miners are clarified. Employees Potential Needs Much like the families potential needs, the employees of the Chilean mine also need reassurance and guidance. It is likely that although the employees are concerned about how this collapse is going to affect them in the future, in the present moment they are concerned about the survival of their coworkers. A clear message will need to be presented to the employees indicating what role they can take in providing the rescuers with details they may need to help assist in the retrieval of the trapped miners. They also may be in need of counseling and other types of treatment as a result of experiencing such horrible events. Necessary Actions Prior to the messages being given, it is vital that the communicator has been provided with as many details as possible. This is important to know information that is both provided and withheld from the public for their safety. The message needs to be reviewed by both the mine company as well as any government officials involved in the incident. After a message has been communicated to the families and employees involved in the mine collapse, the most important actions to be taken is verification and understanding of the message. The communicator can provide these individuals with resources to assist them during this time such as crisis counselors. It will also be beneficial to make available written communication points that the families and employees can reference back to with questions and concerns. Lastly, a plan for continued communication is vital is supporting these individuals. It is important for a communicator to be aware of their audience, especially following a tragedy such as the Chilean mine collapse, when giving the message to the families and employees involved. The proper approach to relaying this message will provide the necessary support to instill the much needed sense of safety and security. Understanding the position of the receiver and their potential needs will assist in communicating the message intended. References Weik, J. (2010). Over 30 workers trapped after Chilean copper mine collapse. Metal Bulletin Daily, (224), 65.

A Look at James Joyce’s Display of the Challenges of Stephen as Described in His Book, A Portrait Of The Artist As A Young Man

A Look at James Joyce’s Display of the Challenges of Stephen as Described in His Book, A Portrait Of The Artist As A Young Man Children are constantly asked about their dreams and aspirations. This never-ending stream of directed questions can only lead to the disillusionment that everyone has some great destiny awaiting them. In James Joyce’s A Portrait of the Artist as a Young Man, the protagonist Stephen is struggling through inner turmoil between the man Irish society and institutions want him to be, and the man that he thinks he wants to be. This definite piece of Irish literature is so dependent upon both the politically historical and religiously centered social background that every reference is crucial to the overall feeling of the novel. However, astonishingly the overlying message surpasses the barriers of time and place to give meaning to a reader from any culture or era. Because people think there is a great destiny awaiting them, they are in constant search of a secure home to nourish their dreams and give comfort to the individual soul. The political debacle over Irish independence shined through Stephen, who although ironically was dissatisfied with his country, embodied its basic elements of individualism. Consider the Christmas dinner where Dante defended herself by stating â€Å"a priest would not be a priest if he did not tell his flock what is right and what is wrong†(31). The underlying sense of anger in this scene originates from how Mr. Casey and Mr. Dedalus are contempt with the lack of Irish independence from England. This political background is key to Stephen’s approach in his journey of becoming an artist. A parallel can be drawn to the theme of independence, and following one’s own journey rather than the road others lay out. Furthermore, as a young adult Stephen finds himself rather discontent with Ireland as his ancestors â€Å"allowed a handful of foreigners to subject them†(203). This again references Ireland’s lack of independence. Stephen eventually opts to dep art his home because Ireland’s lack of freedom was not propelling him towards his singular destiny of becoming an artist. Here Stephen was so dissatisfied with his home that out of frustration for an individually compelling environment, he leaves. These political references to emphasize independence and freedom in both the country and individual soul render late 19th century Ireland as essential to generating Joyce’s arguments. Joyce’s mockery of hypocritical religious institutions that ruled Irish society at the time emphasizes Stephen’s struggle over whether or not society was to feed his destiny or not. To begin with, society stressed upon him the indisputable influence of religion. Therefore Stephen became contrite over his sins with women. After â€Å"he had confessed and God had pardoned him, his soul was made fair and holy once more, holy and happy†(145). Stephen felt a false sense of security by the institution of religion as well as society that he was now going to be all right. Even with going though the motions of a pious Catholic, Stephen could not feel completely at home. This sheds light on how many â€Å"devout† religious beings may actually feel on the inside. Their actions are rather mechanical Not all religiously active people feel holy on the inside. Ultimately, Stephen faced the unavoidable decision to either join the priesthood or follow his â€Å"destinyâ⠂¬  to become an artist. This further ridicules the process of selecting higher religious figures. It is based on sheer outward appearance, quantity, and frequency of religious endeavors rather than the quality of religious work. Stephen realizes that Irish society is not contributing to his destiny when he comes to the consensus that â€Å"he was destined to learn his own wisdom apart from others or to learn the wisdom of others himself wandering among the snares of the world†(175). Consequently Stephen again departs his past â€Å"home† for the university that becomes his new â€Å"home† for the time being. Joyce clearly wanted to depict the oppressing and shallow nature of Irish society that revolved around religion. The Irish background adds on to the void feeling Stephen has even upon technically doing all that he was told by the institutions. Although the setting served to build the background to concepts Joyce wanted to portray, the actual ideas manifested throughout the novel are relevant to human nature regardless of generation and location. To begin with, Stephen never truly grasps the concept of â€Å"home.† As a young child he was sent to boarding school, and after returning he was constantly moving from house to house. Gradually â€Å"a vague dissatisfaction grew up within him as he looked on the quays and on the river and on the lowering skies†(66-67). From a young age Stephen grows up in a home that lacked stability. He was never able to find comfort in his own home. This dissatisfaction is universal to humans, for people find discomfort in trying to not only find their identities, but also find their destiny to where they fit in to the universe. This abstract concept is applied to Stephen as his search for identity is paralleled to truly finding his â€Å"home,† a place of security and feeli ng of belonging. It is only human nature to want to have a rightful place. Throughout the novel, Joyce masterfully takes advantage of incorporating Ireland into all aspects of the novel from its setting to character names to society. These compel the novel to be exactly that – an Irish novel. However when taking a step back, one can see that as a Bildungsroman, the theme of ones journey in search of ones destiny or place in the universe is applicable to all. Humans have an innate desire to feel at â€Å"home.† Joyce urges the reader to notice the ups and downs to hunting down what one believes is his or her destiny regardless of the rest of one’s community rather than rationally thinking through what is best for the situation.

MGMT 4440 Essay Example | Topics and Well Written Essays - 1250 words - 2

MGMT 4440 - Essay Example This can lead to more advantage over competition with better skilled human capital. It can also change the organizational culture so that workers are more team-focused. Especially if they receive rewards for their efforts, they become more motivated and faithful to the business. The end result is higher productivity if goals are linked with systems to gain consistent, dependable worker results. The value for the individual is more recognition for their worthwhile contributions and might lead to more independence at their jobs if they are proven to be dependable and meet organizational goals. The feedback provided in these systems helps them to develop their strengths and gain an understanding of the organization’s mission. Rewards associated with their contributions could also motivate them to achieve and build their self-confidence in the process. The term business is behavior means that the business is very much reliant on the skills, motivations, attitudes, and dedication of workers in order to be effective and successful. A business cannot be a thriving organization without all of the efforts of its workers and it is through their motivation and dedication that the company earns a profit. Therefore, business is behavior because without human capital and ambition, they cannot outperform competition or achieve their strategic mission or goals. The unbreakable behavior law are those beliefs that are driven by personal needs and personality factors that are part of lifelong learning. Businesses try to adapt their culture to fit a specific need, however if they conflict with these very important values or personality traits, it is likely they can never be broken. Behavior is key to quality because most businesses rely on teamwork in order to be successful, especially as the environment of business becomes more complex. Information

Aboriginal Women and Lesbians Essay Example | Topics and Well Written Essays - 1000 words

Aboriginal Women and Lesbians - Essay Example Aboriginal women are not given much protection by the law. The number of aboriginal women in prisons is higher than that of men, which shows discrimination against them. When Europeans arrived, aboriginal women were even deprived of their right to vote. European economic and cultural development proved to be catastrophic for them, since they were enjoying equal rights as men before the Europeans arrived. Their children were sent to residential schools at very early ages, to return after many years or never to return. Likewise, lesbians have been facing discrimination in Canada since a long time ago. They have been treated as psychologically ill persons, and are often subjected to electroshock therapies. They have not been allowed to get admitted to armed forces, and have been facing sexism at workplaces and public places. They have also been victims of anti-lesbian violence and discriminatory Canadian laws. For example, before 1969, lesbianism was considered as a crime in Canada, and was offensive enough to lead to imprisonment. Aboriginal resisted the deprivation of their right to vote, enter into business contracts, and own property. They struggled hard in the twentieth century to make themselves recognized as legal citizens of Canada. Due to their struggles, only some decades ago, law recognized them as legal persons and lifted precincts upon their right to vote, enter into contracts, and own property. They fought for their equitable position at the constitutional table. Similarly, today Canada has many national laws that protect the rights of lesbians, and imposes fines and punishments on those who do or provoke anti-lesbian hatred at workplaces or public places. For example, the Canadian Human Rights Act was designed after lesbians raised their voices against discrimination against them. This law â€Å"forbids discrimination based on sexual orientation by federally-regulated employers, landlords and services† (Sexuality Information and Education Cou ncil of the United States, 1999, para.6). To conclude, aboriginal women and lesbians have been raising their voices against the marginalization that they have to face due to hatred of the society. Many laws have passed, and many associations are working, to protect their rights, but still their suffering has not completely ended, and they are considered as mentally ill and inferior persons of the society. 2. Feminism has seen four waves since feminists, and women themselves, have started raising their voices against gender discrimination they suffer from at homes and at workplaces (Rebick, 2005). This essay tends to focus on the thesis statement that the third and fourth waves of feminism differ from the first and second waves in terms of activism and understanding relations among women, by giving a brief introduction of the four waves. The first wave of feminism arose in the nineteenth century when an organized feminist movement started in Britain in the 1850s. Although many femini sts, like Mary Wollstonecraft, had already debated on the topic of female social inequality, yet there was a need for an organized movement. First wave feminists promoted their idea of giving equal rights to women in education, employment, and decisions about marriage. However, they focused only on the problems they had experienced, and not on the problems of working women. Second wave arose in the late twentieth century when feminist activities increased. Women started to contend against discrimination, in which they were given second class status. This wave focused mainly on working class of women, which was obvious from the 1968 strike of working women at the Ford car plant, protesting for equal pay. Women also started understanding their

British Petroleume Essay Example | Topics and Well Written Essays - 1250 words

British Petroleume - Essay Example In the United States, BP expanded its operations through the acquisition of US Standard Oil Company (Longhurst, 23-27). BP has made considerable efforts to make sure that it continues to diversify within the energy markets other than the petroleum products. It also has a 50 % stake in the solar energy company it purchased from Enron, the BP Solarex. The company markets its products to about a hundred different countries. Its turnover exceeded over US $ 239 billion in 2009 and it employs a diverse group of over 92,000 individuals. British Petroleum (BP) became Britain’s largest and the world’s third largest oil exploration company, after its acquisition of Amoco. BP focuses on the exploration and production of natural gas and oil products. It has achieved economies of scale in various segments of its business and has vertically integrated over the last two decades. The company is involved in refining oil products, marketing its own products, and handling the transportation of its products to merchandisers. Moreover, the company also markets the by-products of crude oil produced during the refining process. It is involved in the production of acetyl products, aromatics and certain polyester intermediaries. The exploration business conducts research and locates oil and natural gas sites. Once located a cost-benefit analysis determines if drilling is feasible. Once feasibility has been determined, BP engineers work on field development, after which drilling of crude oil commences. Then the crude oil moves to the refining sites. BP performs all these mid-stream and up-stream tasks by itself. Alternative energy business segment focuses on developing new technologies. It is successfully catering energy needs through production of solar and wind energy. Research on bio-fuel products is also underway and other alternative sources of energy are being developed and marketed. A key objective

International Differences Term Paper Example | Topics and Well Written Essays - 500 words

International Differences - Term Paper Example This means that without a careful coordinated operation especially in airports it will not be possible to achieve key objectives of the industry. Safety issue being a major concern of various stakeholders the International Civil Aviation Organization (ICAO) and its key industry partners had to come together at the initial Global Runway Safety Symposium (GRSS). The main agenda of this strategic meeting was to put in place measures that would ensure that the runway related accidents are put to a halt. At least four hundred and twenty participants from various member states as well as other from the different international aviation organizations were in attendance at the event. A number of recommendations were made with respect runway safety. Key among them includes a combined recognition of the need to come up with a specialized Runway Safety Teams. The need to synchronize key definitions, taxonomies, and safety indicators used in the runway safety was imminent in this meeting. There was also a need to standardize and enhance communication measures not only within the runways but also around the runways. Runways are no doubt an important component of an airport without which no essential aviation operations can take place (Richard de Neufville & Odoni, 2003). A number of aviation standards touch on the safety of the air and runways being such a vital element of the aviation it must always be put under check to ensure that unfortunate events do not happen on the runway at all cost. This need can be justified by the fact that ICAO has held a wide range meetings with various stakeholders aimed at promoting a safe runway. Runway operations has on a number of occasions been accountable for majority the aviation accidents and fatalities just a single source. For instance, in the last five years, of all the accidents reported to the ICAO one third of the case have been directly associated with runway

Research methods Essay Example | Topics and Well Written Essays - 1500 words

Research methods - Essay Example At the next level, the precise structure and the methods used for data collection and analysis are expected to be less clear in qualitative studies compared to quantitative ones (Kumar 2010). As a result, a misunderstanding may often results in regard to the characteristics of a qualitative study; in certain qualitative studies, their design is identical with the data collection method, as, for example, in the case of the participant observation’ (Kumar 2010, p.104). Further differences can be identified regarding the philosophical underpinning of the two approaches. More specifically, the qualitative studies are usually characterized as ‘naturalistic’, being depended on social evidence, while the quantitative studies are ‘positivistic’ (Rapport 2004, p.2), being depended on specific facts which can be analysed using tools that can ‘produce generalisable observations’ (Rapport 2004, p.2). On the other hand, qualitative studies are likely to emphasize on the relationship between the causes and the effects of particular events while the qualitative studies are based on the analysis of human behaviour, as reflected in the responses of participants to a series of events. In accordance with Lee (1999) one of the key characteristics of the qualitative approach is that it is ‘context – free’ (Lee 1999, p.8), meaning that it is not based on empirical results but it rather refers to findings that reflect the local conditions, as related to a series of events. From this point of view, researchers using the qualitative approach give emphasis on the responses of participants to specific events (Saunders, Lewis and Thornhill 2009); in opposition, in quantitative studies researchers tend to focus on the development of empirical results, which need to be fully justified, as of the methods used for generating them, and verified; in qualitative approach, the researcher does not have such concerns since the qualit ative study can refer to the views of a limited number of participants (Hansen 2007); these views do not have to be tested as of their validity as in the case of quantitative studies. Moreover, Elliott (2005) noted that qualitative and quantitative approaches can be characterized as ‘divergent genres’ (Elliott 2005, p.184), based on different methods of data presentation; in quantitative studies, efforts need to be made for persuading the readers on the validity of results (Elliott 2005, p.184). In qualitative studies there is no such pressure; the reader has to be informed on the responses of the participants without further explanations on the characteristics of the data and the process involved (Elliott 2005). Section B In the context of the qualitative approach a series of different data collection methods can be used, in accordance with the research aims, the availability of sources and the target population. In the study of Bryman and Bell (2007) emphasis is given on the high range of data collection methods that respond to the requirements of the qualitative approach. Reference is made to five of the most known methods of data collection as used in qualitative studies: a) the participant observation in which the research has to observe the response of a group of persons to particular events; usually, the social group chosen

Comedy, Culture and the Media Essay Example | Topics and Well Written Essays - 3750 words

Comedy, Culture and the Media - Essay Example As will hopefully become clear from this Comedy Portfolio good, bad, or even indifferent comedy has the capacity to influence, as well as reflect popular culture through its presentation and its subsequent transmission by the mass media. To a very large extent it could be reasonably argued that with out the mass media to communicate, spread, and promote comedy it would be more difficult for comic performances, shows and other works to have any significant level of cultural impact. Difficult but not completely impossible as there are arguably stronger indicators that there was a strong relationship between comedy and culture long before the media became as widespread and diverse as it is within contemporary societies.1 The comedy genre itself can be traced back to Ancient Greece and Ancient Rome. The Greeks and the Romans used comedy techniques to make their theatre audiences’ laugh and enjoy themselves. The comedies of the Greeks and the Romans tended to leave any serious messages until the very last act, whilst making sure that was always a happy ending. Another feature of the early Greek and Roman comedies was that they were written in such a way to be an accurate depiction of their contemporary cultures and societies. Greek and Roman comics thought that basing their comedies on their respective societies meant that their audiences found the humour and the messages within the plays relevant to their lives.2 Audiences that understand the settings of comedies are more likely to grasp the humour and the serious messages within those comedies, a logical conclusion reached by both the Greeks and the Romans. Contemporary comedy authors, creators, and performers predominantly stick with the concept of producing relevant comic material that its intended audiences should grasp immediately.3 As a distinct genre comedy

Dominos Pizza Essay Example for Free

Dominos Pizza Essay Domino’s introduced a wide range of Pizzas and other snack items customized according to the tastes and preferences of Indian public including Double Cheese Crunch pizza, Cheese Burst pizza, Kebab pizza, Chicken Wings, Choco Lava cake, Pasta, Breadsticks etc. They also launched few Pizzas for specific geographical markets * Deluxe chicken with Mustard Sauce and Sardines were introduced in East Indian markets * Mutton Ghongura and Chicken Chettinad were introduced in South Indian markets 2. Price Initially Domino’s India targeted customers, which are value sensitive and not price sensitive. The high price of their products were attributed to the high quality of material used. Domino’s even sourced some of their ingredients from outside India. However, because of increasing competition from Pizza Hut, Domino’s introduced price cuts and discounts to attract the customers. In 1998,Dominos introduced the Pizza Mania scheme where it offered a large pizza for Rs. 129/-. 3. Promotion * Advertising: Celebrities like Paresh Rawal, Anupam Kher, Arshad Warsi acted in various fun ads to target Indian audience and improve brand recognition. * Promotional Campaigns: Domino’s aggressively attacked Indian market with its various promotional campaigns like â€Å"Hungry Kya? †, â€Å"The Pizza delivery experts† and â€Å"Khusiyon ke home delivery† to target large customer segments. * 30 minutes Delivery: This campaign was incredibly successful in helping Domino’s achieve dominance in the Pizza home delivery segment. * Discount coupons: A major promotional tool driving sales during special days of the week * Publicity and PR: Sponsoring college fests, cultural programs and promotional events throughout the country helped Domino’s increase Brand recognition 4. Place Dominos India opened its first store in Delhi in 1996. At the time of writing of the case it covered 44 cities including tier 2 and tier 3 cities. It has employed push Strategy in channel marketing. It is strategically placed in big corporate areas, universities, malls and other places and now is it is planning to open its stores in airports of Delhi, Mumbai on sub-franchise and sub-lease basis to target more customers Charitable activities In 2001, Dominos launched a two-year national partnership with the Make-A-Wish Foundation of America. That same year, company stores in New York City and Washington D. C. provided more than 12,000 pizzas to relief workers following the September 11 attacks on the World Trade Center and The Pentagon. Through a matching funds program, the corporation donated $350,000 to the American Red Cross disaster relief effort. [9] In 2004, Dominos began a partnership with St. Jude Childrens Research Hospital, participating in the hospitals Thanks and Giving campaign since the campaign began in 2004, and raising more than $1. 3 million in 2006. Much like the soft elastic dough used as the foundation for which their mainstay product is built, Domino’s Pizza has shaped their marketing strategy into a juggernaut that has enjoyed nearly half a century of success. Currently a market follower—second only to Pizza Hut—Domino’s longevity and rapid rate of growth is due largely to their ability to establish, maintain, and remain true to their original marketing mix. Domino’s success, however, is due to the fact that they have been able to differentiate themselves on a very crowded playing field. Most companies, at least the successful ones, concentrate on the four Ps that compose their marketing mix. Albeit product, price, place, and promotion are the cornerstone of many marketing strategies—Domino’s Pizza has leveraged the four Cs, or consumer’s viewpoint, to establish their marketing mix. Customer solution, cost, convenience, and communication are considered each time Domino’s Pizza introduces a new product or initiates a new promotion. The science of marketing was the last thing on the minds of the Monaghan brothers when they borrowed $500 to purchase Dominick’s Pizza in 1960. With a down payment of $75, Tom and Jim Monaghan took ownership of a small pizza shop in Ypsilanti, Michigan. Their sights were firmly set on building a dynasty of three locations and monopolizing pizza delivery in a small concentrated area. From inception, the Domino’s logo contained three dots. These dots, still present on the current logo, represent Tom Monaghan’s original vision of opening three locations and develop a triangulation delivery strategy (Miranda, 2009). In the early years of business, pizza was the only item on the menu at Domino’s. Side items were never considered to be a part of the menu. Remaining sensitive to competitors and allowing competition to affect product pricing is a classic trait of a market follower (Kotler Anderson, 2008). Domino’s was eventually forced to add medium and extra large sizes to remain competitive. Domino’s Pizza has chosen a market follower strategy. Product, one of the four Ps of the marketing mix, is an area where the market leader continues to influence Domino’s. Competition forces changes to the market followers. The first change to the product offering at Domino’s happened almost three decades after they opened. In 1989, Domino’s Pizza introduced a deep-dish pizza (Laukens, 2010). While it would stand to reason that the new addition to the menu was an answer to a competing product, Domino’s had entered a market where deep-dish was the only acceptable version of a pizza. Market research had revealed that Domino’s market demographic was culturally diverse. Domino’s responded by adding several other variations of the basic pizza. Hand tossed and thin crust pizzas were added to the menu to satisfy demand in specific market areas and remain competitive. Domino’s keeps a watchful eye on the consumer reaction to specific product and pricing. The ability to see their company from the buyer’s viewpoint is a significant advantage for any company. Domino’s Pizza listens to feedback from the consumers, and at the same time occasionally glances over the shoulder of their competition for inspiration and influence. From the customers’ feedback and buying habits, Domino’s is able to glean information to help influence direction. Domino’s strengths, weaknesses, opportunities, and threats have changed many times over. The entire pizza industry has evolved into a highly competitive array of corporate giants. And yet, it remains important to perform a SWOT analysis as often as possible. Domino’s strengths include their ability to remain unscathed, although influenced, by their competition. Moreover, their visionary approach to creating a better consumer experience by developing better manufacturing methods is at the foreground. Hard work, persistence, and thinking outside the pizza box have been Domino’s formula for success. Although not the market leader, Domino’s Pizza is recognized as the leader of innovation. The pizza industry is crowded with businesses trying to outdo one another with a product that is not well received if strayed too far from the original. Domino’s decided to create a value proposition beyond the product. Tom Monaghan’s goal of perfecting the pizza delivery was tested when Domino’s once again raised the bar. In 1986, Domino’s Pizza created a slogan and spawned an aggressive advertising campaign in an attempt to differentiate themselves from other pizza businesses. Taking advantage of an impatient consumer base, Domino’s touted, â€Å"you get fresh, hot pizza delivered to your door in 30 minutes or less—or it’s free. † Competition scrambled to find an answer, but without the automation invented and deployed by Domino’s it would be impossible. Domino’s was the first to use a production assembly line method for producing pizzas. A belt-driven pizza oven produced a continuous stream of pizzas allowing the manufacturing and delivery process to become manageable, and for the most part—predictable. Domino’s rode the wave of success for many years. Convenience for the consumer was a definite advantage. During this time, Domino’s Pizza opened several thousand new franchises and was taking over the market. Then as quickly as the innovative wildfire had spread, it was extinguished. The market momentum was quickly lost when a woman in St. Louis was involved an automobile accident with a Domino’s Pizza delivery driver. News turned into bad publicity and in 1993 the 30-minute guarantee was discontinued. Domino’s strength, the ‘S’ in a SWOT analysis, was their ability to produce and deliver a product faster and more efficiently than their competition. Not promoting the 30-minute guarantee created a level playing field allowing the focus to shift toward product and price. However, Domino’s had continued the use of their belt-driven pizza production oven and therefore better positioned to compete in the pizza price wars. Domino’s Pizza exposed several weaknesses, the ‘W’ in a SWOT analysis, in their approach to advertising and marketing. A short-lived villainous character named The Noid was used to promote the fact that Domino’s could deliver a fresh hot pizza even on the coldest days. They were able to perform such a feat, when others struggled, because they invented a different type of pizza box. The message was not that Domino’s Pizza recognized the fact that no one wants a cold pizza and offered a remedy, but rather an annoying fictitious character was lurking in hopes of ruining your pizza. The Noid was short-lived marketing trend that caused more confusion than confidence. One important attribute of a good company is the ability to learn from past experiences and change with the times. Domino’s quickly recognized a need to innovate, and once and for all solve the problem of cold pizza delivery. This time, however, Domino’s Pizza would show the world that they are the trendsetters from which all others grasp firmly the coattails. Crisper crust, bubbling cheese, and hotter topping were the new promise spoken loudly in Domino’s advertising. This was made possible by their invention of the HeatWave ® bag. This new technology, and the creative marketing, caused Domino’s competition to sweat. Once again, Domino’s became consumer centric and focused on a better customer experience as opposed to getting caught up in product and pricing battles. Opportunities, the ‘O’ in a SWOT analysis, are seemingly limitless for Domino’s Pizza. They have been able to succeed in non-traditional markets by creating a cultural-specific product mix. Today there are over 8000 stores in 50 international markets. Although only producing what is classified as consumer products, the marketing considerations in all markets are the same—convenience. It is rare for a consumer to plan days in advance to have a pizza, but instead decides at a moments notice. The core benefit, at least from Domino’s perspective, is convenience. A market niche competitor, California Pizza, has attempted to attract some of the frozen pizza consumers by offering variations of their most popular products. This seems to be a shortsighted attempt at trying to capture some of the market share. If Domino’s Pizza were to manufacture and distribute their product in the frozen food aisle, their current business would change. As with the California Pizza Kitchen product expansion, the original product is not viewed the same. While there are plenty of opportunities for Domino’s to grow, expanding their product offering beyond what can be produced and delivered in the same timeframe as their pizza would have a counter-effect on success in the market. Chicken wings and various deserts were added as an answer to a competitor’s advantage. The final element in a SWOT analysis is the identification of threats in the market. Every competitor is recognized as a threat. Becoming too diverse with the product offering can also be perceived as a threat. In both cases, it is wise to understand the cause and effect associated with adding product, making marketing promises, and expanding into too many markets. There will always be a tipping point from which recovery is futile. A bad customer experience is no longer shared between a close-knit group of family and friends. Blogs can influence buying decisions and become a threat to the Domino’s brand. Social media has become a huge part of society. The early adopters molded social media into a peer-to-peer communication channel. Unlike traditional broadcast mediums, social media offers two-way communication. An individual, or a business, can post information and receive instant feedback. This form of communication is a perfect fit for an impatient society. However, as Domino’s discovered in April 2009, social media can unravel many years of branding. A video produced on a hand-held camera was posted on a popular social media site. The video contained disturbing footage of two Domino’s Pizza employees tainting products by various questionable unsanitary methods (Clifford, 2009). In only a few days, the video was viewed over one million times. The Domino’s Pizza brand was in serious jeopardy. Nearly fifty years after Domino’s Pizza was started, they found themselves under a microscope. Domino’s marketing team used a proactive approach to thwart permanent damage. Quickly realizing the extent of the damage and the affected demographic, Domino’s created a Twitter account to handle the customer comments and introduced their own video featuring an explanation and public apology from the CEO. Domino’s ability to quickly adapt to a changing society afforded them the opportunity to devise a damage control plan and dilute a potentially devastating situation. For the most part, the Internet has become the hottest new medium. Domino’s recognized the power of the Internet as a consumer conduit well in advance of their competition. They leveraged this new channel in 1996 by introducing the Domino’s Pizza website. Not nearly as sophisticated as the current website, and bound by the limited technologies of the early Internet, Domino’s used their first website to expand their brand and specific marketing messages across an untapped and unmeasured channel. In the same year the corporate website was launched, Domino’s boasted sales in excess of 3 billion dollars. Domino’s has become comfortable using the Internet as a marketing channel. The ability to identify—and remain true to—the four Ps in their marketing mix is the primary reason Domino’s Pizza has endured and survived many decades of a fickle economy and a demanding consumer. Their product mix has evolved to include pizza, salads, sandwiches, chicken wings, and specialty desserts. The quality has been improved over the years, including a recent overhaul of their pizza crust and sauce recipes. Their brand name remains strong regardless of the recent challenges of managing public relations through social media channels. Domino’s product pricing is competitive with others in the industry. Campaigns and promotions are designed to not only attract new customers, but also to retain existing ones. Over 8000 locations promise convenience for Domino’s consumers. It is difficult to find an area not identified serviced by a Domino’s Pizza franchise. Currently, Domino’s is positioned firmly within the market true to their original intention. Consistency in products between franchises, reading the pulse of the consumer, and setting the pace for all others to follow is at the core of Domino’s success. The future will depend greatly on the ability of Domino’s marketing team to remain proactive, centered, and focused on the customers’ needs. It will always be important to realize shifts in the target market and leverage new opportunities to expand their customer base. Domino’s has broadened and narrowed the range of ages of their target audience. During the second attempt at their â€Å"30-minutes or less† campaign, Domino’s concentrated on a target audience of 30 years old and younger. A critical marketing mistake was not realizing sooner that thirty percent of their original demographic—49 years old and under—remembered the first 30-minute guarantee in a positive light. The latest marketing efforts epitomize everything that Domino’s has strived to create. They will always position themselves to make decisions based not only on the traditional four Ps of marketing, but also from the viewpoint of their consumer. Using comments, criticism, and complaints as fuel—Domino’s recently introduced their pizzas reinvented. Domino’s has once again differentiated itself in the market. The pizza pendulum of success has swung toward Domino’s Pizza. References Clifford, S. (2009). Video prank at Domino’s taints brand.Retrieved January 25, 2010, from http://www. nytimes. com/2009/04/16/business/media/16dominos. html Kotler, P. Armstrong, G. (2008). Principals of marketing. Pearson Prentice Hall. Upper Saddle River, New Jersey. Laukens, D. (2010). The history of Domino’s Pizza. Retrieved January 23, 2010, from http://www. recipepizza. com/the_history_of_dominos_pizza. htm Miranda, E. (2009). Internet marketing – Franchises: Domino’s Pizza. Retrieved January 23, 2010, from http://www. wsicorporate. com/article/Franchises_dominos_pizza.

Googles Quest For Competitive Advantage Marketing Essay

Googles Quest For Competitive Advantage Marketing Essay In 1996 two computer science PhD students at Stanford University, Sergey Brin and Larry Page, were wondering how they could sort through the massive amount of information that was starting to appear on the Web to find specific and useful information on a topic. Although there were several different technologies, or search engines, available to search the Web for information, none of them seemed particularly useful to Brin and Page because they failed to distinguish between useful and trivial Web sites. Brin and Page decided to build a search engine that not only would examine the words on Web pages and then index them as other search engines did, but also would look at how and where these words were being used and at the number of other Web sites linked to a page. The goal was to have the search engine return a list of Web pages with the most useful appearing at the top. The name Google originated from a misspelling of googol which refers to the number represented by a 1 followed by one-hundred zeros. Having found its way increasingly into everyday language, the verb, google, was added to the Oxford English Dictionary in 2006, meaning, to use the Google search engine to obtain information on the Internet. By December 1998 the beta version of Googles search engine had been up and running at the Web for months, answering over 10,000 search queries a day. From that point on growth was exponential. By December 2000 Googles index included more than 1.3 billion Web pages, and the company was answering some 60 million search queries a day. By 2004 the number of Web pages indexed by Google exceeded 4 billion, and the search engine was handling more than 300 million queries a day. Googles technology quickly became pervasive. Soon most major Web portals were using Googles search engine technology, including AOL. Yahoo also signed an agreement to make Google its default search provider, which helped make Google the largest search engine on the Web. Estimates suggested that in 2003 some 75 percent of Internet searches were made using Google. What was most impressive about Google, however, was that unlike many other dot-com businesses of the 1990s, Google found a way to make money. Google generated revenue from only two sources: (1) the licensing fees it charged to supply search capabilities to corporations, other Internet sites, and wireless telephone companies, and (2) the advertising fees it charged for providing highly targeted text-only sponsor links adjacent to its search results. The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design. In 2000, Google began selling advertisements associated with search keywords, which provided the company with an additional revenue source beyond fees for licensing its search appliance to other Web sites. To make money Google sells to advertisers the words that people put in when they search for something on the Web. Thus means that whoever bids the most for a particular term, say digital cameras, gets their link put at the top of a Google-generated list. Google distinguishes between independent search results and those that are paid for by listing sponsored links on its page. However, sponsors do not pay Google unless a user clicks through to them from a Google-generated link. The ads were text-based to maintain an uncluttered page design and to maximize page loading speed. Keywords were sold based on a combination of price bid and click-throughs, with bidding starting at $.05 per click. Advertisers dont just pay a set rate, or even a cost per thousand viewers. They bid on the search term. The more an advertiser is willing to pay, the higher its ad will be positioned. But if the ad doesnt get clicks, its rank will decline over time, regardless of how much has been bid. If an ad is persistently irrelevant, Google will remove it: Its not working for the advertiser, its not serving users, and its taking up server capacity. Google understands that its two most important assets are the attention and trust of its users. If it takes too long to deliver results or an additional word of text on the home page is too distracting, Google risks losing peoples attention. If the search results are lousy, or if they are compromised by advertising, it risks losing peoples trust. Attention and trust are sacrosanct. Google pursues a seemingly gratuitous quest for speed: Four years ago, the average search took approximately 3 seconds. Now its down to about 0.2 seconds. And since 0.2 is more than zero, its not quite fast enough. Page and Brin insisted that the company would only sell discreet text ads placed near search results and never mix paid keyword-based ads with legitimate search results even though the practice was standard among search engine companies. Also, Google would not place banner ads on its Web site, now would it sell pop-up ads. While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue. In 2003 the company made $967 million in revenues and $105 million in net profits. In 2004 revenues surged to $3.19 billion and net income to $399 million. Google Founded by Geeks and Run by Geeks Google is an organisation founded by geeks and run by geeks. According to Stephen Arnold, Googles programmers are 50%-100% more productive compared to programmers working for their competitors.   He based this theory on Googles competitors having to spend up to four times as much just to keep up. It is a collection of 650 really smart people who are almost frighteningly single-minded. These are people who think they are creating something thats the best in the world, says Peter Norvig, a Google engineering director. And that product is changing peoples lives. Geeks are different from the rest of us, so its no surprise that theyve created a different sort of company. Google is, in fact, their dream house. It also happens to be among the best-run companies in the technology sector. At a moment when much of business has resigned itself to the pursuit of sameness and safety, Google proposes an almost joyous antidote to mediocrity, a model for smart innovation in challenging times. Google spends more time on hiring than on anything else. It knows this because, like any bunch of obsessive engineers, it keeps track. It says that it gets 1,500 rà ©sumà ©s a day from wanna-be Googlers. Between screening, interviewing, and assessing, it invested 87 Google people-hours in each of the 300 or so people that it hired in 2002. Google hires two sorts of engineers, both aimed at encouraging the art of fast failure. First, it looks for young risk takers. We look for smart, says Wayne Rosing, who heads Googles engineering ranks. Smart as in, do they do something weird outside of work, something off the beaten path? That translates into people who have no fear of trying difficult projects and going outside the bounds of what they know. But Google also hires stars, PhDs from top computer-science programs and research labs. It has continually managed to hire 90% of the best search-engine people in the world, says Brian Davison, a Lehigh University assistant professor and a top search expert himself. The PhDs are Googles id. They are the people who know enough to shoot holes in ideas before they go too far to make the failures happen faster. Google developed a decentralized management schema where employees report directly to multiple managers and team project leaders. This allows for the responsibility of the technology department to be shared amongst multiple senior level engineers and removes the need for a singular department head to oversee the activities of the department.   This is a unique approach from the standard management style. The challenge is negotiating the tension between risk and caution. When Rosing started at Google in 2001, we had management in engineering. And the structure was tending to tell people, No, you cant do that. So Google got rid of the managers. Now most engineers work in teams of three, with project leadership rotating among team members. If something isnt right, even if its in a product that has already gone public, teams fix it without asking anyone. For a while, Rosing says, I had 160 direct reports. No managers. It worked because the teams knew what they had to do. That set a cultural bit in peoples heads: You are the boss. Dont wait to take the hill. Dont wait to be managed. And if you fail, fine. On to the next idea. Theres faith here in the ability of smart, well-motivated people to do the right thing, Rosing says. Google doesnt market itself in the traditional sense. Instead, it observes, and it listens. It obsesses over search-traffic figures, and it reads its email. In fact, 10 full-time employees do nothing but read emails from users, distributing them to the appropriate colleagues or responding to them themselves. Nearly everyone has access to user feedback, says Monika Henzinger, Googles director of research. We all know what the problem areas are, where users are complaining. Google focuses relentlessly on the quality of the experience. Make it easy. Make it fast. Make it work. And attack everything that gets in the way of perfection. How does Google keep innovating? Google also understands the capacity of the Web to leverage expertise. Its product-engineering effort is more like an ongoing, all-hands discussion. The site features about 10 technologies in development, many of which may never be products per se. They are there because Google wants to see how people react. It wants feedback and ideas. Having people in on the game who know a lot of stuff tells you earlier whether good ideas are good ideas that will actually work. One big factor is the companys willingness to fail. Google engineers are free to experiment with new features and new services and free to do so in public. The company frequently posts early versions of new features on the site and waits for its users to react. We cant predict exactly what will happen, says senior engineer Nelson Minar. Frequently, new Google enhancements or products appear in its inventory. Google Labs, the experimental section of Google.com, helps Google maximize its relationships with its users by including them in the beta development, design and testing stages of new products and enhancements of already existing ones. Googles Competitive Position and Strategy to Sustain Growth Googles ability to sustain its strong position among Internet search companies was a function of its ability maintains strong relationships with Internet users, advertisers, and Web sites. Google has a distinctive technology advantage over Microsoft, eBay, Amazon, Yahoo. Google utilizes custom high-performance systems which are cost efficient because they can scale to extreme workloads. This hardware allows for a huge cost advantage over its competitors. In 2005, Internet users searching for information went to Google more often than to any other site with search capabilities. There was nothing that would prevent Internet users from abandoning Google to use a better search technology. However, the development of a better search engine by a rival could lead to rapid erosion of advertising revenues for Google. Google management believed its primary competitors were Yahoo! and Microsoft. In August 2004 Google went public, raising over $1.5 billion. With no debt and flush with cash, the company looked set to build on its lead in the search engine business. However, competitors were not sitting on the sidelines. In 2003 Yahoo! purchased a rival search engine company. Overture Services and replaced Google as the search engine on its site with a proprietary search engoine based on Overtures technology. Microsoft too seems to have its sights set on Google. Microsoft is reportedly working on its own search engine technology, which it plans to integrate with its software. In February 2003, Google acquired Pyra Labs, owner of Blogger, a pioneering and leading web log hosting website. Some analysts considered the acquisition inconsistent with Googles business model. However, the acquisition secured the companys ability to use information gleaned from blog postings to improve the speed and relevance of articles contained in a companion product to the search engine, Google News. Google also purchased YouTube, JotSpot (a company that helped pioneer the market for collaborative, web-based business software), Gapminders Trendalyzer software (a company that specializes in developing information technology for provision of free statistics in new visual and animated), Adscape Media (a small in-game advertising company). In 2007, Google also acquired PeakStream Technologies. In 2004, Google became more involved in the Chinese market when it acquired a 2.6 percent stake in Baidu the number one search engine in China. Google believed it was essential to develop a local presence in China if it were to aggressively pursue search-based advertising customers in that market since the Chinese language was so complex. In late 2005, Google was moving forward with its strategy in China by recruiting employees for an office located in China, developing a separate brand name for the Chinese market, and launching a Chinese .cn site. Google management also opened an operation center in Brazil and Mexico in late 2005 to improve sales and services to Latin American advertisers. While the companys primary market is in the web content arena, Google has also recently began to experiment with other markets, such as radio and print publications. On January 17, 2006, Google announced that it had purchased the radio advertising company dMarc, which provides an automated system that allows companies to advertise on the radio. This will allow Google to combine two advertising media-the Internet and radio-with Googles ability to laser-focus on the tastes of consumers. Google has also begun an experiment in selling advertisements from its advertisers in offline newspapers and magazines, with select advertisements in the Chicago Sun-Times. They have been filling unsold space in the newspaper that would have normally been used for in-house advertisements. Over the course of the past decade, Google has become quite well known for its corporate culture and innovative, clean products, and has had a major impact on online culture. ASSESSMENT QUESTIONS What are the sources of Googles competitive advantage? (In your answer identify and explain Googles distinctive competencies) What value does Google create for customers and advertisers? Apply the four building blocks of competitive advantage to Google. Analyse each factor by providing detailed examples from the case. What business-level strategy is Google pursuing? (Identify the strategy and justify your answer). What corporate-level strategy and international strategy has Google implemented? (Identify the relevant strategies and justify your answer). 1. What are the sources of Googles competitive advantage? (In your answer identify and explain Googles distinctive competencies) Ans-First we need to define what competitive advantage is. Competitive advantage Can be defined as the advantage a firm has over other firms with respect to product offerings, Cost structure, distribution and customer support. This allows the firm to generate high revenues or margins as well as larger customer base than its competitors. Competitive advantages are mainly of two types.1) Comparative advantage 2) Differential advantage. 1) Comparative advantage- Comparative advantage is also called as cost advantage. This is the organizations ability  to produce  goods or services at a lower cost than its competitors price. 2) Differential advantage- Differential advantage is the firms ability to differ from products or services from its competitors and are perceived as better than its competitors.

Narrative Strategy in Hurstons Sweat :: Hurston Sweat Essays

Narrative Strategy in Hurston's Sweat The narrative strategy and point of view in Zora Neale Hurston's "Sweat" mold the reader's understanding of the story. They craft the personalities of both Delia and Sykes as well as developing their relationship. The choice of a third person omniscient narrator charges the story with more brutal honesty than would any other type of narration. The scene where the village men discuss Sykes and Delia holds relevance as a narrative tool and explores an alternative point of view to the narrator. The narrator draws the character sketches of both Sykes and Delia. Hurston lets us see their thoughts that allow her to develop their personalities rapidly and thoroughly. In a story of roughly only seven and a half pages Hurston manages to create vivid and complex characters. Much of this can be credited to her choice of narration. Long passages of narration mixed with the dialogue design a relationship fed on pain: " She lay awake, gazing upon the debris that cluttered their matrimonial trail. Not an image left standing along the way. Anything like flowers had long ago been drowned in the salty stream that had been pressed from her heart. Her tears, her sweat, her blood" (1675). Since the thoughts of Sykes and Delia are so different, a series of contrasts develops their relationship and personalities. Hurston's choice of narrator lends believability to the entire story and makes Delia's plight more extreme. If Delia were the one telling the story things would be quite different. The reader would not give her version of the story the same credibility he gives that of an outside narrator. It also makes the reader more sympathetic for Delia. A combination of what Delia feels and what Sykes does to her leads the reader to feel sympathetically towards her. This can be clearly seen with the addition of Bertha--the other woman in Sykes life. "Too late now to hope for love, even if it were not Bertha it would be someone else " (1675). What happens to her seems truthful and real which directs the reader's expected reaction to the story. The scene where the men of the town discuss Delia and Sykes rounds the view of the characters. In this passage perhaps the most significant lines in the story can be found: "There's plenty men dat takes a wife lak dey do a joint uh sugarcane.

Sensationalism - Sensation Novels of the Nineteenth Century Essay

Sensationalism - Sensation Novels of the Nineteenth Century The "sensation novels"  began to appear during the mid-to-late 1800's.   The term first used by W. M. Thackeray, in his own Cornhill Magazine, was in reference to "a particular literary or dramatic phenomenon."  Ã‚   Courtroom scenes, corpses, secrets, adultery, insanity and prostitution were all staples of the novel's plot that would offer the many unexpected twists and turns of the story.   The author's goal was to have the reader feel basic sensations-shock, disbelief, horror, suspense, sexual excitement, and fear.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are several reasons why sensation novels became so popular with Victorian society, and especially women, during this time period.   Urbanization and industrialization were changing the face of the countryside by creating more and more big cities.   This type of   novel was a welcomed escape from the emergence of industry and capitalism in England and America.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Even though the times were changing, women were still expected to be subservient to men.   They did not enjoy the freedom to vote or to own property.   Because it is the Victorian era, they are still expected to control their emotions in front of men and to be supportive at all times.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As women started to shun this role, it was reflected in the sensation novel.   The female became a strong character in these books.  Ã‚   Female sexuality was used to show strength, rebelliousness and evil.   They were often portrayed as seductresses and villains who would be punished by the ending of the book.   Females were no longer the victim waiting to be rescued.   The sensation novel reversed male and female roles with the man many times being victimized.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These novels with thei... ...the strong female characters, his name was associated with both the male and female groups of authors. Sources Law, Graham.   Serializing Fiction in the Victorian Press.   London:   Palgrave, 2000. Hughes, Winifred.   The Maniac in the Cellar.   New Jersey:   Princeton University Press, 1980. Miller, D.A.   The Novel and the Police.   Los Angeles:   University of California Press, 1988. Boyle, Thomas.   Black Swine in the Sewers of Hampstead.   New York:   Viking Penguin, 1989. James, Henry.   Notes and Reviews.   Cambridge:   Dunster House, 1921. Gaskell, Elizabeth.   Mary Barton.   Oxford:   Oxford University Press, 1987. Nineteenth-Century Literature Criticism, Vol. 80. Mansel, Henry. "Sensations Novels." Quarterly Review 113 (April 1863):   251-68.    Websites http://www.vanderbilt.edu/AnS/english/Clayton/318biblio.htm http://www.indiana.edu/~victoria/

Sex vs. Solitude Essay -- The Woman in the Dunes, Onehundred Year

Solitude can exist in many ways and can be present in any form in human beings. Each person is eventually alone deep inside themselves, which is why communication and connections are essential in life. In the novel One Hundred Years of Solitude by Gabriel Garcia Marquez and Kobo Abe's The Woman in the Dunes, solitude is one of the main dilemmas that the main characters in the novels encounter. In the novels, the main characters are perpetually looking for a way to defeat their loneliness in the world and in many cases try to find it through sexual intercourse. The patriarch Jose Arcadio Buendia, in One Hundred Years of Solitude, is the founder of Macondo. The location of Mocondo is significant as it sits on an isolated place which gives the sense of the Buendia family being surrounded by solitude. It also seems as if solitude is an inherited trait of the Buendia family leading to a pattern of incest, which was started by Jose Arcadio Buendia and his wife, who is also his first cousin, Ursula Iguaran. Sex is probably used in the novel as a way to somehow bond the family together. Sex can be used as a tool to make connections to one another and can create body language which can also be a way of communicating. We see this especially in the second generation of the family, when Colonel Aureliano Buendia has sex during the wars with seventeen different women (which he shows no sign of predilection towards). You can also deduce that he went on a journey to free himself from solitude and overall was unsuccessful as it was shown when he m ade an attempt to get with the adolescent mulatto girl enslaved by her grandmother. This shows an effort by one of the Buendia men to try to have a loving relationship with another chara... ...There was no particular need to hurry about escaping." (239). Realizing his situation, he becomes one with the dunes and is able to live a purposeful life with the woman he once opposed living with. Without any type of sexual relationship, none of the characters in the novels One Hundred Years of Solitude by Gabriel Garcia Marquez and Kobo Abe's The Woman in the Dunes would have been explored thoroughly. Sex usually exposes a hidden hope or apprehension, desire and lust for something. In this case the characters of the novels lust, desire for identity and companionship, and is something they strive to acquire. In order to attain this, they attempt to use sex as a tool to triumph over solitude and gain communication and connection to reach one another. This is why sex is essential in providing two crucial things that are necessary in life to avoid solitude.

Cache Level Essay

Describe the purpose of ONE (1) setting that is statutory provision for each age range. A statutory provision for under 5’s could be a nursery as it is fully funded by the government. The government dictates that education must be provided for all children under 5 although it is the parents’ wishes to send children to nursery. The intention of a nursery is so that they educate the children before they start school, also they can help develop their social and their motor skills so that they are nearly fully developed ready for starting school. The role of the school is to support parent’s wishes and access children’s educational needs. â€Å"The Foundation Phase is a statutory framework for children aged 3-7 in Wales. At our school we are committed to the holistic development of each child, looking at where they are in their stage of development and teaching them the skills they need to reach their full potential†-(http://www. cogannursery. co. uk/#/curriculum/4540401886)-10/10/12 A primary school is a statutory provision for ages between five and seven. This setting provides full time education by following the national curriculum â€Å"The National Curriculum, taught to all pupils in state or maintained schools, is made up of blocks of years, known as key stages† – All local authorities in England and Wales must provide a choice of schools for children to attend. D2: Describe the purpose of ONE (1) setting that is a different type of provision for each age range. A different provision for under 5’s could be a private nanny, a private nanny works in the home of the children and lives in or out of the home depending on the parent’s decision. A nanny looks after children from birth onwards although this depends on the parents’ wishes. Nanny’s work in a private working agreement, so the parents of the children pay the nanny directly and also pay their taxes and national insurance. A purpose of a nanny is so that in out of school hours the children are looked after and cared for; a nanny is purposed for busy working class parents. â€Å"Nanny is responsible for the entire care of the children of their employers. This includes anything from washing the children’s clothes and tidying the children’s rooms, to supervising homework and preparing children’s meals, as well as taking children to and from school and activities. A nanny is available 24 hours a day, unless their employment contract states otherwise. †- (http://en. wikipedia. org/wiki/Nanny)-10/10/12 A different provision for children between five and seven could be an out of school club. An out of school club doesn’t educate children although they do offer a range of activities. It is the parent’s choice to use the school club as it is fully paid by the parents. All out of school clubs follow health and safety rules. â€Å"Our aim is to provide quality accessible  out of school childcare offering a range of play activities in a friendly and  welcoming atmosphere. †- (http://www. debsoutofschoolclubs. co. uk/ )- 15/10/12 D3: Describe the work of a professional or an agency working with children. A professional role which would work with children would be a children’s nurse. A nurses’ role is varied and sometimes challenging. Support is a major factor for the role of a nurse; children’s nurses will work as part of a team including doctors, hospital play staff, radiographers, healthcare assistants, new-born hearing screeners, psychologists and social workers. â€Å"This branch involves everything from nursing a sick new-born to an adolescent road accident victim. The challenges are very varied, with family care and support a key element. †- (http://www. nhscareers. nhs. uk/explore-by-career/nursing/careers-in-nursing/childrens-nursing/ ) A Children’s nurse helps and supports children by evaluating patient needs to provide the best possible care. Nurses also support families of the patients they educate and advise children about treatments and implications also to provide support and training to help deliver follow-up care at home. â€Å"It is a privileged position which allows you to help families when they can be at their most vulnerable†- (http://www. dayinthelife. org. uk/Default. aspx? pageid=322) D4: Describe how to keep information about children and families confidential. It is important to be confidential as it is a legal requirement in some cases. The policy for confidentiality means that information about children or families should not be shared amongst others. Everyone who works in a childcare setting must know about the confidentiality policy and follow the rules. The policy also states that all information and facts about the child must be stored in an secure safe place, information and facts about each individual child should be stored and locked away and only to be used when needed by the teachers or staff when given permission. Contact details of each individual child should be stored away this includes their name, age, number, address etc. Also other paperwork of each child should be stored away too, such as school reports, grades/levels, medical notes, etc. â€Å"Anyone working with young children, whether in a nursery setting, a school or in a family home, will need to practice confidentiality. Confidentiality is respect for the privacy of any information about a child and his or her family†- An Introduction to Childcare and Education, Carolyn MeggItt, Jessica Stevens, Tina Bruce, – ISBN 0-340-78007-X, – 215pg- Monday 8th October 2012 (Date Found), Year 2000 Published. D5: Explain how to prepare to work in a placement with children. To prepare for work placement with children always be prepared, call placement at least two days before you start to confirm what time you are due in and finish and what you are supposed to wear and bring to placement. When meeting you supervisor for the first time always make sure you look neat and tidy, by tying your hair back, make sure nails are short and well cared-for, wear natural make up or none if possible, take all excessive jewellery out e. . facial piercings, also dress appropriately e. g. smart pair of trousers/leggings, with a black or white t-shirt/polo shirt, jacket or cardigan and a sensible black pair of shoes. D6: Give TWO (2) different ways in which you can show that you understand the importance of valuing each child as an individual. There are many ways of treating children as individuals. As a practitioner you could meet the child’s needs by talking to a child one to one as this could stren gthen the child’s self-confidence and esteem. Every child learns differently a child could learn by auditory (Listening, being told things), kinaesthetic (doing practical activities), visual (being shown things or remembering information by drawing) or read/writing learning (prefer to read instructions than being told what to do), as a practitioner you need to be aware of this. Going down to a child level could make it easier for them to understand the task being asked as they will feel more comfortable and also the teacher can understand what they find difficult. Listen to the child and treat them accordingly to their wishes and needs. All children should be treated equally and activities set differently according to their abilities. When planning an activity at the setting I must make sure that each child participates in the activity like making â€Å"Christmas â€Å"cards, some children do not celebrate Christmas so find another sort of celebration card or activity for them to do. Diversity could be shown within children nurseries creches, day-cares and schools. Every child had different religions and beliefs to follow so encouraging children to understand the different religions and beliefs to understand why other children celebrate these other celebrations. Practitioners and teachers should do certain activates with the children which involve different religions so the children have more of an understanding of the religions around them e. g. do painting activities including different symbols of religions, playing games from religions, reading books of religions etc. C1: Give TWO (1) examples of when you should refer information about children and families to professionals in the setting. You should only share information about a child and their family if you are concerned that the child is in harm, this could be through abuse, neglect or violence. If you have concerns that a child may be in this situation you should inform a higher member of staff who then can contact the police and social services. Social services and police work together as a multi-agency which is where two or more agencies work together to make an impact. If a professional in a childcare setting may be concerned that a child is in danger, or has seen any bruises of physical abuse he/she should report it to a higher member of staff. A professional may also reveal confidential information to other staff/professionals if it may put other people/children in harm or it may affect the child’s behaviour and emotions such as stress within the family. Another example of when a professional might share personal information is when a Childs routine may be changed e. g. changes have been made to picking up or dropping off a child. Staff would need to know this information as so they are able to let the child go at a differ time or with another guardian or the child. B1: Explain why the first impressions that you make in the setting are important. The first impressions when starting placement first time is important because this is what you are remembered by and what people judge u on. You should wear appropriate comfortable smart clothing which is suitable for when doing activities with the children. Most nurseries/day cares expect their employers and practitioners to dress smartly e. . black trousers, white smart shirt. A good appropriate attitude is also important when making a first impression; you should be enthusiastic eager and always make sure you look like you’re enjoying yourself whatever you’re doing. Making a good impression shows that you value the job/placement. Team work is needed through of life it’s a needed life skill it is important especially when working with children. B2: Explain suitable ways in which you can show positive attitudes when working in a childcare setting. Within a childcare setting you can show a positive attitude by involving yourself with the children. You should wear suitable comfortable clothing for working with children, this might be a pair of stretchy smart trousers and a white polo top and a pair of black smart shoes. A: Explain the importance of keeping information about children and families confidential. It’s important to keep information about children and families confidential at all times. As practitioners you are never to discuss matters or concerns about children and their families outside the working environment. It important to maintain confidentiality about children and their families secure and safe as it is your responsibility as a professional. When sharing information about a child or their family you’re not just breaking the rules and policies of you working placement you are also putting a child at risk and harm. A*: Reflect on the importance of recognising your own learning style and using this knowledge effectively in your studies. After learning about learning styles I found out that my learning style is visual, this mean that I would prefer to learn through seeing e. g. eing shown things through pictures, slide shows and diagrams. Recognising your own learning style will help you by finding out the best way for you to learn and understand things. There are three different types of learning styles such as visual, auditory and kinaesthetic. Visual learning style mean that you learn better by recognising things e. g. pictures, posters, watching a programme. Auditory leaning st yle means that you learn better and understand more by listening to other people. A kinaesthetic learner learns by practical learning for example moving around and doing the activity not just writing notes about it. Bibliography http://www. cogannursery. co. uk/#/curriculum/4540401886 – 10/10/12 http://en. wikipedia. org/wiki/Nanny -10/10/12 http://www. debsoutofschoolclubs. co. uk/ 15/10/12 http://www. nhscareers. nhs. uk/explore-by-career/nursing/careers-in-nursing/childrens-nursing/ 15/10/12 http://www. dayinthelife. org. uk/Default. aspx? pageid=322 23/10/12 An Introduction to Childcare and Education Carolyn MeggItt, Jessica Stevens, Tina Bruce, ISBN 0-340-78007-X, 215pg- Monday 8th October 2012 (Date Found), Year 2000 Published. Word Count 1,497

Comparison Between Market Structures

A COMPARATIVE STUDY OF MARKET STRUCTURES Perfect Competition No. of Firms A large number, each being small. Monopolistic Competition A large number, each have some amount of market power. Oligopoly A small number, each being mutually interdependent. Monopoly Only one firm, possessing full control in the market. Size of Firms Small. Therefore each is a price taker. Relatively small but possessing some ability in setting price. Relatively big but bases its decision on other firms. Very large and is able to influence price or output but not both simultaneously. Nature of Product Homogeneous Differentiated Differentiated Unique Knowledge of Product Perfect knowledge of market by buyers and sellers Imperfect knowledge of market by buyers and sellers Imperfect knowledge of market by buyers and sellers Imperfect knowledge of market by buyers and sellers Barriers Free entry and exit from industry Free entry and exit from industry Barriers of entry and exit from industry Barriers of entry and exit from industry Mobility of Factors Perfect Mobility Perfect Mobility Imperfect Mobility Imperfect Mobility Extent of Price Control/Pricing Policy None by individual firms who take the market prevailing price Firms may either set price or output, constrained by its demand curve Firms may either set price or output, constrained by the actions of rival firms Firms may either set price or output, constrained by its demand curve Non-price Competition No advertising or other forms of promotion because of perfect competition †¢ Perfectly price elastic – each firm is a price taker because of all the above conditions †¢ D=P=AR=MR †¢ Price is constant at all levels of output †¢ The industry’s demand and supply determine the market price Advertising and other forms of promotion may take place Advertising and other forms of promotion may take place because of price rigidity †¢ Kinked demand curve – price rigidity exists because of all the above conditions †¢ D=AR and AR>MR †¢ The oligoplistic firm determines the market price or output, taking into account its competitor’s reaction No advertising or other forms of promotion because of the absence of competition †¢ Relatively price inelastic – firm is a price setter because of all the above conditions †¢ D=AR and AR>MR †¢ The monopolist determines the market price or output but not both simultaneously because it is constrained by the demand curve Demand Curve/Price Line/AR curve †¢ Relatively price elastic – each firm has some ability to set price because of all the above conditions †¢ D=AR and AR>MR †¢ The monopolistically competitive firm determines the market price or output but not both simultaneously because it is constrained by the demand curve 1 Perfect Competition Relationship between the demand curves of the Firm and Industry Price Price S P2 D1 D2 D0 P0 P1 AR2 AR0 AR1 Monopolistic Competition Demand Curve of the Firm $ Oligopoly Demand Curve of the Firm $ Monopoly Demand Curve of the Firm / Industry $ P2 P0 P1 MR Quantity Firm Quantity AR=DD Quantity MR AR=DD Quantity MR AR=DD Quantity Q1 Q0 Q2 Industry TR Curve †¢ TR = P x Q †¢ Because P is constant, TR curve is a linear upward-sloping from left to right Revenue Curves under Perfect Competition $ $ 60 TR †¢ TR = P x Q †¢ Because P falls when Q rises, TR curve is an inverted U-shape Revenue Curves under Monopolistic Competition $ †¢ TR = P x Q †¢ Because P falls when Q rises, TR curve is an inverted U-shape Revenue Curves under Oligopoly $ TR = P x Q †¢ Because P falls when Q rises, TR curve is an inverted U-shape Revenue Curves under Monopoly $ 10 AR=MR=DD AR=DD Quantity $ AR=DD Quantity MR Quantity 6 Quantity $ MR AR=DD Quantity $ MR TR Quantity TR Quantity TR Quantity MR Curve †¢ Identical to P and AR, that is, D=P=AR=MR †¢ Constant †¢ MR is less than AR, with the gradient of the MR curve twice as steep as the AR curve (implying that the MR cuts the quantity axis at half the length at which the AR cuts the quantity axis) †¢ Downward sloping, that is, is falling as quantity increases MR is less than AR, with the gradient of the MR curve twice as steep as the AR curve (implying that the MR cuts the quantity axis at half the length at which the AR cuts the quantity axis) †¢ Downward sloping, that is, is falling as quantity increases †¢ Presence of a broken line, implying the presence of price rigidity †¢ MR is less than AR, with the gradient of the MR curve twice as steep as the AR curve (implying that the MR cuts the quantity axis at half the length at which the AR cuts the quantity axis) †¢ Downward sloping, that is, is falling as quantity increases 2 Perfect Competition MC/AC Curves †¢ U-shaped in SR because of Law of Diminishing Returns †¢ U-shaped in LR because of internal economies and diseconomies of scale Monopolistic Competition †¢ U-shaped in SR because of Law of Diminishing Returns †¢ U-shaped in LR because of internal economies and diseconomies of scale Oligopoly †¢ U-shaped in SR because of Law of Diminishing Returns †¢ U-shaped in LR because of internal economies and diseconomies of scale Monopoly †¢ U-shaped in SR because of Law of Diminishing Returns †¢ U-shaped in LR because of internal economies and diseconomies of scale Profit-maximising Condition †¢ MR = MC where MC is rising (revenue from the last unit of output is equal to the cost of producing the last unit, therefore marginal profit is equal to zero) †¢ Since MR=P(=D=AR), when MR=MC, P=MC †¢ When individual firms no longer reshuffle output †¢ When maximum profits are attained †¢ SR equilibrium conditions are fulfilled, and †¢ No entry of new firms and no exit of existing firms †¢ MR = MC where MC is rising (revenue from the last unit of output is equal to the cost of producing the last unit, therefore marginal profit is equal to zero) †¢ Since P>MR, when MR=MC, P>MC MR = MC where MC is rising (revenue from the last unit of output is equal to the cost of producing the last unit, therefore marginal profit is equal to zero) †¢ Since P>MR, when MR=MC, P>MC †¢ MR = MC where MC is rising (revenue from the last unit of output is equal to the cost of producing the last unit, therefore marginal profit is equal to zero) †¢ Since P>MR, when MR=MC, P>MC Meaning of SR Equilibrium †¢ When individual firms no longer reshuffle output †¢ When maximum profits are attained †¢ SR equilibrium conditions are fulfilled, and †¢ No entry of new firms and no exit of existing firms When individual firms no longer reshuffle output †¢ When maximum profits are attained †¢ SR equilibrium conditions are fulfilled, and †¢ No entry of new firms and no exit of existing firms †¢ When individual firms no longer reshuffle output †¢ When maximum profits are attained †¢ SR equilibrium conditions are fulfilled, and †¢ No entry of new firms and no exit of existing firms Meaning of LR Equilibrium Profitability in SR †¢ Supernormal profits when the firm earns profits which are in excess of what is necessary to induce it to remain in the industry Supernormal Profits under Perfect Competition $ MC AC P0 Supernormal Profits †¢ Supernormal profits when the firm earns profits which are in excess of what is necessary to induce it to remain in the industry Supernormal Profits under Monopolistic Competition $ MC AC Supernormal Profits †¢ Supernormal profits when the firm earns profits which are in excess of what is necessary to induce it to remain in the industry Supernormal Profits under Oligopoly $ MC †¢ Supernormal profits when the firm earns profits which are in excess of what is necessary to induce it to remain in the industry Supernormal Profits under Monopoly $ MC AC Supernormal Profits AR=MR=DD P0 P0 AC Supernormal Profits P0 AR=DD MR Q0 Quantity Q0 Quantity Q0 MR AR=DD MR Quantity Q0 AR=DD Quantity 3 Perfect Competition †¢ Normal profits refers to that level of profits that is just sufficient to induce the firm to stay in the industry Normal Profits under Perfect Competition $ MC AC P0 AR=MR=DD Monopolistic Competition †¢ Normal profits refers to that level of profits that is just sufficient to induce the firm to stay in the industry Normal Profits under Monopolistic Competition $ MC AC P0 Oligopoly †¢ Normal profits refers to that level of profits that is just sufficient to induce the firm to stay in the industry Normal Profits under Oligopoly $ MC AC P0 Monopoly †¢ Normal profits refers to that level of profits that is just sufficient to induce the firm to stay in the industry Normal Profits under Monopoly $ MC AC P0 AR=DD MR Q0 Quantity Q0 Quantity Q0 MR AR=DD MR Quantity Q0 AR=DD Quantity †¢ Subnormal profits occur when the firm earns less profits than what is necessary to induce it to remain in the industry Subnormal Profits under Perfect Competition $ MC AC Subnormal profits occur when the firm earns less profits than what is necessary to induce it to remain in the industry Subnormal Profits under Monopolistic Competition $ AC MC Subnormal Profits †¢ Subnormal profits occur when the firm earns less profits than what is necessary to induce it to remain in the industry Subnormal Profits under Oligopoly $ MC AC Subnormal Profits †¢ Subnormal profits occur when the firm earns less profits than what is necessary to induce it to remain in the industry Subnormal Profits under Monopoly $ AC MC Subnormal Profits P0 Subnormal Profits AR=MR=DD P0 P0 P0 AR=DD MR Q0 Quantity Q0 Quantity Q0 MR AR=DD MR Quantity Q0 AR=DD Quantity Profitability in LR Necessarily makes normal profit because of free entry and exit from the industry †¢ Supernormal profits – beyond optimum capacity (Overutilisation where AC is rising) †¢ Normal profits – optimum capacity (Full utilisation where AC is at its minimum) †¢ Subnormal profits – below optimum capacity (Underutilisation where AC is falling) Necessarily makes normal profit because of free entry and exit from the industry †¢ Supernormal profits – below optimum capacity (Underutilisation where AC is falling) †¢ Normal profits – below capacity (Underutilisation where AC is falling) †¢ Subnormal profits – below optimum capacity (Underutilisation where AC is falling) Can be making either normal or supernormal profits because of the presence of entry to the industry †¢ Supernormal profits – below optimum capacity (Underutilisation where AC is falling) †¢ Normal profits – below capacity (Underutilisation where AC is falling) †¢ Subnormal profits – below optimum capacity (Underutilisation where AC is falling) Can be making either normal or supernormal profits because of the presence of entry to the industry †¢ Supernormal profits – below optimum capacity (Underutilisation where AC is falling) †¢ Normal profits – below capacity (Underutilisation where AC is falling) †¢ Subnormal profits – below optimum capacity (Underutilisation where AC is falling) Plant Utilisation in SR 4 Perfect Competition Plant Utilisation in LR Normal profits – optimum capacity (Full utilisation where AC is at its minimum) Monopolistic Competition Normal profits – below optimum capacity (Underutilisation where AC is falling) Oligopoly †¢ Normal profits – below optimum capacity (Underutilisation where AC is falling) †¢ Supernormal profits – below optimum capacity (Underutilisation where AC is falling) Monopoly †¢ Normal profits – below optimum capacity (Underutilisation where AC is falling) †¢ Supernormal profits – below optimum capacity (Underutilisation where AC is falling) Allocative Efficiency Allocative efficiency is attained where P=MC Allocative efficiency is NOT attained because P>MC Allocative efficiency is NOT attained because P>MC Allocative efficiency is NOT attained because P>MC EXCEPT when the monopolist is practising first degree (perfect) price discrimination Productive Efficiency (NEW vs OLD definition) NEW: Productive efficiency is attained where profit-maximising level of output is at the LRAC OLD: Productive efficiency is attained where profit-maximising level of output is at the minimum LRAC NEW: Productive efficiency is attained where profit-maximising level of output is at the LRAC OLD: Productive efficiency is NOT attained because profit maximising level of output is falling LRAC (underutilisation) NEW: Productive efficiency is attained where profit-maximising level of output is at the LRAC OLD: Productive efficiency is NOT attained because profit maximising level of output is falling LRAC (underutilisation) NEW: Productive efficiency is attained where profit-maximising level of output is at the LRAC OLD: Productive efficiency is NOT attained because profit maximising level of output is falling LRAC (underutilisation) Distinction between Firm and Industry †¢ Industry consists of many small firms producing an identical product. Therefore, there exists a distinction between firms and industry †¢ Firm’s demand curve is perfectly elastic because it is a price taker; industry’s demand curve is downward sloping †¢ SHORT-RUN – Price ? Average Variable Cost (Total Revenue ? Total Variable Cost) †¢ LONG-RUN – Price ? Average Total Cost (Total Revenue ? Total Cost) The portion of MC curve that is above the average variable cost †¢ Industry consists of many relatively small firms producing differentiated products. Therefore, there exists a distinction between firms and industry †¢ Firm’s demand curve and the industry’s demand curve is both downward sloping Industry consists of a few large firms producing differentiated products. Therefore, there exists a distinction between firms and industry †¢ Firm’s demand curve and the industry’s demand curve is kinked implying the presence of price rigidity †¢ Industry consists of only one firm producing a unique product. Therefore, there exists NO distinction between firms and industry †¢ Firm’s demand curve is the industry’s demand curve and it is downward sloping Shut-down condition †¢ SHORT-RUN – Price ? Average Variable Cost (Total Revenue ? Total Variable Cost) †¢ LONG-RUN – Price ? Average Total Cost (Total Revenue ? Total Cost) Cannot be determined because there is no unique price to a quantity and viceversa †¢ SHORT-RUN – Price ? Average Variable Cost (Total Revenue ? Total Variable Cost) †¢ LONG-RUN – Price ? Average Total Cost (Total Revenue ? Total Cost) Cannot be determined because of the presence of price rigidity †¢ SHORT-RUN – Price ? Average Variable Cost (Total Revenue ? Total Variable Cost) †¢ LONG-RUN – Price ? Average Total Cost (Total Revenue ? Total Cost) Cannot be determined because there is no unique price to a quantity and viceversa Supply Curve in SR 5