Corporate Project (Coca Cola) Research Paper Example | Topics and Well Written Essays - 2500 words

Corporate Project (Coca the skinny) - Research Paper ExamplePemberton who was more than of an castor not a businessperson sold his invention to Griggs Candler for only $2300. Candler began to instill his strategies in the company in 1891, he brought the first real imaging of the company, and the Coca Cola brand (Pendergrast, 2000).Candler being a natural born salesperson transformed Pembertons invention into a business between 1893 and 1904. The position that people were thirsty gave Candler the first innovative strategy. These first promotion strategies made people conversant with the Coca-Cola brand everywhere and in 1895, Candler expanded and relocated sirup plants in major cities (Pendergrast, 2000). The brand was becoming more popular in time thus Joseph Biedenharn, who was a businessperson from Mississippi, tried to convince Candler on the demand of bottles but this idea did not excite Candler. He failed to anticipate that success of Coca-Cola brand would be portability. In 1899, Benjamin Thomas and Joseph Whitehead, were allowed to bottle the Coca-Cola brand by Candler.Bottled Coca Cola soda made the drinks popularity increase rapidly. By 1905, the company was very successful and the only challenge Coca Cola faced was imitation of the drink by businesspersons who employ the advantage of Coca Colas success to sell copycat beverages. The company thus used promotions to protect their brand by advertising reminding customers to Demand the genuine and Accept no substitute promotion. This worked but it would not stop the imitations thus the company had to invent a unique and distinctively shaped bottle that would be easier to identify thus limit imitations thus the contour bottle became Coca Colas brand bottle. This led to rapid increase in popularity of the drink due to the attractiveness of the bottle and the taste of the drink. This led to the companys growth internationally (Pendergrast,